Setup of Cart Abandonment Campaigns
With 60 to 70% of shopping cart abandonment on average, every company selling products or services online needs to address this problem. Winning back these potential customers quickly becomes a priority. This is why companies put in place Cart Abandonment campaigns.
Our mission
For a renowned FMCG company based in the canton of Bern (Switzerland):
- Win back potential customers based in Switzerland with Cart Abandonment campaigns
- Learn more about the reasons to drop out of the buying process and receive Cart Abandonment campaigns
- Organize the whole campaign by configuring and using the current marketing automation software: Hubspot
Our approach for this abandoned shopping cart campaign
Incoming data
Target audience
Win back journey
Reporting and alerts
Focus on the incoming data flow
The success of this campaign depends on the ability to organize data collection and update in a few seconds. On one hand, the first step of the Cart Abandonment campaign should be activated as soon as the potential customer dropped out (even if the email is sent with delay). On the other, any update of the cart has to be sent instantly to the marketing automation tool. Based on this update activity, the tool may keep the contact in the journey or exclude the contact from the target audience. For example, if the potential customer proceeds with the payment, this person has to be excluded from the potential recipients instantly.
