Subscription and preferences
Our mission
Create a subscribe and unsubscribe process for a renowned service provider. It is also about reducing the manual work from internal teams to null.
Our solution
- Generate as many subscriptions as possible by multiplying the amount of subscription sources
- Create a common data import process in order to have a clear and clean incoming flow of data
- Qualify subscriptions so that customers can be addressed when sending commercial emails
- Store data and manage data sets, in compliance with local legal requirements and ethics
- Create a solid unsubscribe and contact deletion procedure
- Build up a preference center that helps customers define the kind of communication they want to receive
Challenges
- Need to create documentation about the current situation
- Need to adapt existing front-end interfaces (ex: opt-in checkbox when submitting forms)
- Need to amend the data structure and improve quality
- Need to train the whole team of administrators and users
- Need to monitor the outcome after the project has been completed (duration: 10 weeks)
